Clik here to view.
Put your strategy first says Ford Motors when it comes to social communication
Stuck on Arlanda airport on my way to London. Its pretty f*#n snowy so my plane is delayed. Sooner or later I’ll get there though! As I’m browsing some feeds I noted that Anton had bookmarked a case...
View ArticleImpressed by Google? Fabernovel translates their strategy for you.
Mashable directed me to this great presentation by French consulting agency Fabernovel. If you’re looking for insights on Google – this is it. In 34 slides Fabernovel has dissected the secrets behind...
View ArticleClik here to view.
The third choice
There’s a blog called NeuroscienceMarketing. Don’t know if you read it, but every now and then they got some great insights on marketing. The other day Roger Dooley posted a short piece the other day...
View ArticleClik here to view.
Let’s start a revolution – get of the boat and build yourselves a new brand...
Let me break it to you right away – the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you...
View ArticleClik here to view.
The checkbox model for monetizing your web applications business online
Whatever you do online, make sure you provide a value that is relevant to people who might want to use your service. By doing so you’ll generate more traffic, more buzz and finally a higher SEO...
View ArticleClik here to view.
We’re all digital settlers but make no mistake, we’ll keep on moving once...
Where are we all heading. Where will we settle, MySpace, Facebook or Twitter? What technology will win? Will we all become iPhone owners or stick to Nokia? PC or Apple? When will we be pleased? Brands...
View ArticleClik here to view.
How To Win And Keep A Client
Winning clients is hard. Keeping them over time is even harder. Many of you might read this blog in order to do just that – win and keep clients. Then let me share my point of view on the subject. How...
View ArticleClik here to view.
Case ›› Re-branding: Turning A Diving Brand With A Heritage Into A Brand With...
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon....
View ArticleClik here to view.
AIDA Transformed By Digital Media. What Does It Mean To Your Brand...
The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand in...
View ArticleClik here to view.
If you wanna be my brand!
If you’re my brand: Never let me down. Keep on making me smile. Stay cool. Always surprise me. Change when you need to, but stay true to your heritage. Dress nice. Make sure I don’t have to hide our...
View ArticleClik here to view.
15 keys to deliver a fantastic keynote presentation on stage
Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at...
View Article
